Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
#627 - Amazon Ranking Strategies
Dec 31, 2024
Join Brian Johnson, Co-Founder and CPO at DeepM AI and a leading authority on Amazon's A9 algorithm, as he unveils strategies to conquer Amazon's ranking challenges. They delve into how sales velocity, inventory, and even TikTok influence search rankings. Brian highlights the dangers of account suspensions due to content violations and the importance of aligning product images with listings. Discover tailored tactics for optimizing listings and ads, plus insights on profitability metrics, ensuring sellers stay ahead in a competitive marketplace.
43:15
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Understanding Amazon's A9 algorithm is crucial, as optimizing product listings based on sales velocity and competition can significantly enhance search rankings.
- Data analytics plays a pivotal role in ranking strategies, enabling sellers to measure performance metrics and adapt their approaches to improve visibility and profitability.
Deep dives
Understanding the A9 Algorithm
The A9 algorithm is critical for ranking products on Amazon, and its intricacies have been a focus of extensive research. There is a misconception about an 'A10' algorithm, as experts emphasize that only the A9 algorithm governs search rankings. Insights reveal that small adjustments in product listings, including titles and descriptions, can significantly influence how A9 categorizes a product's relevance to customer searches. Mastering this algorithm involves understanding the many factors affecting it, including internal elements like sales velocity and external elements such as competitor actions.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
