Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#627 - Amazon Ranking Strategies

8 snips

Dec 31, 2024

Join Brian Johnson, Co-Founder and CPO at DeepM AI and a leading authority on Amazon's A9 algorithm, as he unveils strategies to conquer Amazon's ranking challenges. They delve into how sales velocity, inventory, and even TikTok influence search rankings. Brian highlights the dangers of account suspensions due to content violations and the importance of aligning product images with listings. Discover tailored tactics for optimizing listings and ads, plus insights on profitability metrics, ensuring sellers stay ahead in a competitive marketplace.

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ADVICE

Diagnose and Address Root Causes

Diagnose the root cause of losing search rank.
Address those root causes instead of resorting to generic solutions.

INSIGHT

Overlooked Basics

Many sellers overlook basic factors affecting search rank, assuming they lack control.
They often have significant control but lack proper guidance and tools.

INSIGHT

External Factors & Trends

External factors like competitor actions and marketplace shifts can impact ranking.
Even influencer trends and new search term usage on platforms like TikTok matter.

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In this episode, let’s talk about Amazon’s A9 algorithm with Brian Johnson and all the details about how to rank on Amazon based on his research.

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What if understanding Amazon's A9 algorithm could transform your Amazon-selling game? Join us in a captivating conversation with Brian Johnson, Co-Founder and CPO at DeepM AI, as we unravel the secrets to mastering Amazon’s search rankings. Brian shares the essential strategies sellers need for maintaining and regaining their positions in Amazon’s fiercely competitive marketplace. Discover how data-driven approaches can offer powerful insights into tackling ranking challenges.

Explore the nuanced world of Amazon's A9 algorithm and the myriad of factors that shape product search rankings. From sales velocity and inventory issues to the surprising influence of TikTok-driven search term trends, we cover it all. Brian provides a deep dive into the phenomenon of search term bleed and how emerging platforms shift consumer behavior. Learn how to leverage these insights to stay ahead of competitors and adapt to shifting marketplace dynamics.

Finally, we discuss practical tactics for optimizing your Amazon listings and advertisements to boost sales and profitability. Understand the critical metrics—like click-through and conversion rates—that drive success. With a focus on competitive analysis and innovative metrics like "tacos sauce," we highlight how to comprehensively monitor and enhance your e-commerce performance. Whether you're a seasoned seller or just starting, these insights will empower you to optimize your strategies and thrive on Amazon.

In episode 627 of the Serious Sellers Podcast, Carrie, Kevin, and Brian discuss:

00:00 - Ranking on Amazon Algorithm Strategies
02:39 - Decoding the A9 Algorithm
06:31 - Improving Amazon Search Rank Control
09:36 - Factors Affecting Amazon Search Rank
11:46 - Influencer Impact on Search Terminology
14:02 - Amazon Search Rank Factors Analysis
15:45 - Understanding A9 Algorithm Factors
21:47 - Amazon Ranking Algorithm and Conversion Rate
25:28 - Amazon Search Ranking Optimization Strategies
28:59 - Product Profitability Analysis Strategy
33:54 - Commitment Required for Amazon Success
38:37 - Analyzing Past Ad Performance for ROI
40:21 - Competitor Monitoring and Metric Analysis
42:29 - ACoS Sauce Concept and Visibility