Marketing School - Digital Marketing and Online Marketing Tips Building a Skool Community with Sam Ovens #2252
8 snips
Oct 18, 2022 
Sam Ovens, Founder of Skool, shares advice on synergy between cash flow and assets, comfort with debt, and building a company without investors. He also discusses changing products while keeping brand consistent, the success of masterminds, and standing out with detailed courses and events.
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Turn Info Cash Flow Into Asset Investments
- Invest profits from high-margin info products into asset businesses to create synergy between cash flow and assets.
- Sam Ovens recommends running info businesses for profit, then deploying that cash into assets like platforms, software, or real estate to diversify value.
Software Forces Long Term Thinking
- SaaS requires long-term thinking because every technical decision persists and constrains future development.
- Info products allow rapid iteration and quick A/B style feedback, while platforms demand patience and acceptance of slow feedback loops.
Accept Short Term Burn When Building A Platform
- Prepare to burn cash while building a SaaS and get comfortable with running losses before scale.
- Sam shares his current spend and notes Skool's costs and hiring make monthly burn higher even though Consulting.com profits exist.