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When it comes to generating leads, there are several methods you can use. These include manually assembling lead lists, buying leads from brokers, and scraping leads using software. Starting with lead scraping can be cost-effective, allowing you to analyze different platforms and identify the ones with the highest response rates. Once you determine the most effective platform, you can double down on it. When reaching out to leads, it is crucial to do so through multiple channels. By providing value and offering something that people would normally pay for, you increase your chances of getting a positive response. This approach helps establish trust and sets the stage for further conversion opportunities.