Drowned in Sound Is 'Traditional Media' Still Relevant for New Artists?
Does the music industry still need the music press? Do new acts still care about media coverage?
Explore the shifting landscape of music promotion in the digital era with Atlanta Cobb, the award-winning Music Business Coach and manager of multi-platinum selling artists.
In this episode, Drowned in Sound's founder Sean Adams delves deep into the existential questions surrounding the relevance of traditional music press in a time of TikTok. Atlanta shares her journey from Florence + The Machine fan site creator to consultant and coach, aiding hundreds of artists in navigating their evolving careers.
DiS017 | Season 2 - The Future of the Music Press | EP9
Key Topics and Time Stamps:
- 00:00 The Changing Role of Music Press
- 00:13 Audience Consumption Shift
- 00:51 Insights from a New Generation Music Consultant
- 01:34 Challenges in Getting New Artists Coverage
- 02:15 Decline of Music Press Influence
- 03:48 Rise of Social Media in the Music Industry
- 05:05 Reality of Music Consumerism
- 06:44 The Impact of Press on an Artist's Career
- 09:58 Role of Fan Communities in Music Promotion
- 10:19 Atlanta's Journey into the Music Industry
- 21:22 Impact of Press Quotes in Marketing
- 28:10 Effects of Social Media on Artists
- 29:51 Power of Audience and Fans in Music
- 30:55 Potential of Social Media Platforms
- 36:55 Role of Social Media in Music Promotion
- 51:00 Struggles of New Artists in Today's Industry
- 57:10 Need for Adaptation in the Music Industry
- 58:18 Closing Thoughts: The Love for Music
Insightful Quotes from Atlanta Coombs:
- "Consistency is crucial, both in how press champions artists and how I advise my artists in their promotional strategies".
- "The industry's trend towards TikTok and social media metrics often overlooks talented artists who lack massive followings or resources".
- "The music industry needs to find different approaches to adapt and evolve, especially in how artists release music and engage in storytelling".
- "It's like the wild west out there in the music industry, but having a deep love for it is essential to navigate its complexities and stay the course".
About Atlanta Cobb: Atlanta's rich background includes roles at Island Records and Columbia Records, working with artists like Post Malone and Drake. Atlanta was recently a day-to-day Artist Manager at Crown Talent & Media Group, working with artists such as Becky Hill, Ella Henderson, and Camden Cox.
Links:
- Atlanta on TikTok
- Learn more about Atlanta's mentoring for new artists
- Subscribe to Drowned in Sound's Substack newsletter for thoughts and advice on the modern music industry
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