How I Built This with Guy Raz Live From The HIBT Summit: Stacy Madison of Stacy's Pita Chips
Mar 12, 2020
Stacy Madison, co-founder of Stacy's Pita Chips and founder of Be Bold Energy Bars, shares her journey from turning leftover pita bread into a beloved snack brand. She discusses the challenges of building a business without a formal plan and the resilience required to succeed in the gourmet food market. Stacy also dives into personal sacrifices while securing crucial financing, including a pivotal deal with Trader Joe's. Plus, she reflects on balancing passion with practicality in entrepreneurship and what it takes to connect with customers.
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Accidental Beginnings
- Stacy Madison and her husband started Stacy's Pita Chips accidentally.
- They initially gave away leftover pita chips from their sandwich cart.
Riding the Natural Food Wave
- Stacy's Pita Chips' growth was initially fueled by a trend toward natural foods.
- The brand's simple ingredients naturally aligned with this trend.
Bootstrapping and Growth
- Early on, Mark, Stacy's husband, cut pita chips by hand.
- The company grew organically through sales and credit cards, not private equity.