TEA 94: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 3)

Black Friday-Cyber Monday is the largest sales weekend for ecommerce stores for the year. It's your FAT PITCH. The opportunity to take everything you have and swing as hard as possible to produce loads of revenue.

But you have to meet opportunity with preparation.

In this episode, I break down our Offers/Email/Ads strategy for BF/CM.

I break down some more advanced Facebook Ads stuff around audiences, budgeting, intra-day scaling, decision making windows, ads, and messaging.

If you didn't watch Phase 2, you can do so HERE
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In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.
Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!
Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy (You Are Here)
Phase 4: The Christmas Promo Strategy

00:00 Intro
01:17 Phase 1&2 Recap
03:15 Phase 3 Intro - Running Ads For BFCM
04:29 Aggressive BFCM Ads Strategy
05:09 Our BFCM Ad Strategy Overview 
06:14 Weekend-Long Campaign Overview
09:44 Structuring Facebook Audiences
15:10 Structuring Facebook Ad Campaigns
18:09 Structuring Budgets For Your FB Ad Campaign
23:42 How We Optimize BFCM Facebook Ad Campaigns
28:27 How To Nail Your Ads and Messaging For BFCM
34:01 Outro

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