Strategic Investment Areas

Focusing investments on areas that generate a significant return on investment (ROI) is crucial in hospitality. Spending in high-traffic zones, such as the bar, lobby, and guest rooms, can enhance the property's appeal and lead to better customer reviews. It is advised to avoid investing in places that do not impact guest experiences, as these areas will not be the focus of reviews or photographs. Prioritizing expenses in visible and impactful areas can optimize the overall perception and profitability of the hotel.