BE THAT LAWYER LIVE Coaches Corner Part 2

Mar 6, 2023

40:58

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In this episode, Steve Fretzin, Walt Hampton, David Ackert, and Liz Wendling discuss:

Client, prospect, and networking follow-ups.
Beyond the billable hour.
Crossmarketing and solving the problems your clients are having.
Specializing versus generalizing.

Key Takeaways:

People want to do business with people. You don’t need to use specific marketing language when talking to prospects.
Increasing your rates will not run your clients off. If they see your value, they will continue to pay you with no problems.
You can’t just say you are the specialist or the expert, you need to prove it and show it from every aspect of your firm from beginning to end.
Business is a co-creation exercise. Creating an amazing business is about having amazing relationships.

"This is all baby steps, everything in practice growth comes down to baby steps. Spend a few hours talking to somebody about what those baby steps might look like. It will motivate you to take them." — David Ackert

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Connect with Walt Hampton:

Website: Summit-Success.com

Email: Walt@Summit-Success.com

FREE eBook: summitsuccess.lpages.co/the-power-principles-of-time-mastery

LinkedIn: linkedin.com/in/walthampton

Publishing Resource: http://summitpresspublishers.com/steve

Connect with Chuki Obiyo:

LinkedIn: https://www.linkedin.com/in/chukiobiyo/