When it comes to sales and marketing, it’s natural to assume that the people selling you the product or service believes and stands for it. It’s a moral obligation that comes with being a salesperson. In this episode, Doug C. Brown chats with entrepreneur and business advisor Daniel Giordano about how engaging in sales shouldn’t be just about the money. No one will buy a Mercedes if the one selling it is driving a Ferrari. Daniel breaks down why it’s important to know what you’re selling to achieve a win-win sale. Tune in for more insight to elevate your sales process.