Think Fast Talk Smart: Communication Techniques 46. Stay Creative: How to Keep Your Ideas Fresh and Practical
Dec 3, 2021
Justin Berg, an assistant professor of organizational behavior at Stanford, shares insights on the balance between novelty and usefulness in creativity. He emphasizes that both aspects are crucial yet often at odds. Berg discusses the importance of staying connected to creative efforts, especially for managers, and introduces the concept of job crafting to enhance job satisfaction. The discussion also highlights how effective communication can boost innovation in organizations and encourages listeners to embrace creativity in their professional roles.
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Creativity's Importance
- Creativity drives innovation and organizational progress.
- Communicating creative ideas effectively is crucial for overcoming risk aversion and implementing these innovations.
Stay Creative
- To improve creative forecasting, stay involved in creative generation, even in management roles.
- Generating novel ideas enhances your ability to recognize the potential of others' novel ideas.
Circus Study
- Justin Berg studied creative forecasting in the circus industry, comparing performers (creators) and managers.
- Creators proved better at evaluating novel ideas, likely due to their own creative experience.