Tarun, Founder of Milkshake Media, shares how his company hit their 12 month goal of 100k MRR in just 8 months. Topics include breaking through growth plateaus, implementing SOPs and centralized systems, building a team and delegation, and building and optimizing systems for service delivery.
Systematizing service delivery and onboarding processes helped Milk Shake Media optimize operations and add recurring revenue quickly.
Building a personal brand and implementing scalable systems set the stage for Milk Shake Media's future growth towards seven-figure revenue milestones.
Deep dives
Scaling an Agency from 40k to 100k per Month
Taren, co-founder of Milk Shake Media, shares how his e-commerce email marketing agency more than doubled its revenue in less than nine months. Through systematizing service delivery and onboarding processes, they were able to optimize their operations and add 20 to 30k in recurring revenue within two to three months. Implementing SOPs and training matrices allowed for consistent employee onboarding and faster delegation of tasks, while an end-of-day checklist ensured accountability and quality control. The shift from being account managers to focusing on building their personal brand and continuous improvement enabled them to scale further and confidently trust their team members. By building trust and implementing systems, they set the stage for future growth towards the mid-seven figures.
Building Systems and Trust in Employee Management
The implementation of systems and processes not only helped Milk Shake Media in service delivery but also in employee management. Creating SOPs and training structures enabled faster onboarding and consistent task execution. The company introduced an end-of-day checklist to monitor employees' daily tasks, ensuring accountability and quality control. Trusting employees to manage client accounts and fostering clear communication channels led to effective delegation and stronger team management. By building these managerial positions, employees were given autonomy and a framework for problem-solving. These changes allowed the founders to shift their focus to brand development, continuous improvement, and refining their service delivery systems.
Brand Building and the Future of Growth
Building a personal brand had a significant impact on Milk Shake Media's growth. The founders' accessible online presence and valuable content generation attracted potential clients even when their attention was divided. Their brand became an ongoing lead generator, generating trust and credibility for future clients. With strong foundations in place, including scalable systems, managerial structures, and efficient service delivery, Milk Shake Media has set the stage for future growth towards the next revenue milestones. The focus now shifts to continuous improvement, optimizing operations, and adapting to the evolving needs of their seven-figure e-commerce clients.