Charley sits down with Ron Latz, a fractional CMO and Founder of LegalFenix, for a shoptalk on building, and measuring, a thriving online presence and the shift in paradigms of how legal entrepreneurs can become more visible online.
Ron shares insights on crafting messaging, understanding marketing metrics, and setting realistic expectations for results with:
Data-driven decisions to enhance marketing effectiveness.
Underutilized channels to yield significant results.