Keeping up with social media’s constant changes can feel overwhelming. Luckily, today’s guest is here to help! Taylor Loren, a seasoned content strategist and marketing expert, has spent 15 years leading teams at top brands like Girlboss and Later. Now, she helps small businesses and creators cut through the noise and build sustainable content strategies.

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In this episode, we’re diving into what’s actually working on Instagram in 2025. Which metrics truly matter for engagement? What should creators and business owners focus on for growth and monetization? Taylor breaks it all down, plus she’s busting some of the biggest myths people still believe about Instagram strategy!

Episode Highlights

The Key to Instagram Growth in 2025 [0:01:23]
Leveraging Timely Events to Boost Engagement [0:07:35]
What Platform Should You Be On? [0:14:04]
Experimenting with Content: What Works Best for Your Audience? [0:23:10]
What Brands Are Getting Wrong in 2025 [0:27:24]
The Power of Brand Marketing [0:31:46]

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935: Trendspotter: What’s Working Right Now on Instagram with Taylor Loren