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Are you passionate about user research and UX optimization? Then you won't want to miss our latest episode featuring the incredible Els Aerts, a user research legend, if there ever was one!
In this episode, Els talks about her straightforward, data-driven approach to user research, tracing its evolution from the 1990s to today. With decades of experience, she offers a fresh perspective on how user research has transformed, especially with groundbreaking technologies like AI reshaping the landscape.
What You'll Learn:
Els also shares her personal journey, focusing her career on user research and offering candid thoughts on the trend of democratizing this essential practice. Whether you’re just starting out or looking to refine your skills, this episode is packed with valuable lessons and real-world insights to elevate your user research game.
🔍 Why Listen?
If you want to learn about user research from the best, this is the episode for you 🚀
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