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Future Proof

Unlocking Innovation: Insights from Unilever’s Philippa Tilley

Dec 6, 2024
Philippa Tilley, Global Head of Radiant Brands at Unilever, shares her expertise in fostering meaningful innovation and integrating sustainability. She discusses Unilever's shift from minor updates to transformative innovations tailored to diverse consumer needs. The conversation highlights the role of AI in enhancing efficiency without sacrificing creativity. Philippa emphasizes the balance of curiosity and focus in the creative process, shedding light on the challenges innovators face while navigating corporate dynamics and market demands.
19:01

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Quick takeaways

  • Unilever emphasizes the integration of sustainability into product innovation, ensuring eco-friendliness is a core aspect of the value proposition.
  • The discussion highlights the importance of curiosity and conviction in driving meaningful innovations that resonate with evolving consumer needs.

Deep dives

Affordable Wireless Solutions

Mint Mobile has significantly reduced the monthly price of its Mint Unlimited plan from $30 to just $15. This move is aimed at providing consumers with an affordable wireless option amid rising prices in the market, without compromising on service quality. The reduction reflects Mint Mobile's commitment to delivering value directly to its customers and challenges the conventional pricing strategies of larger wireless companies. By making this plan available to new customers, the brand hopes to attract more users looking for budget-friendly alternatives.

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