Unlocking Innovation: Insights from Unilever’s Philippa Tilley
Dec 6, 2024
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Philippa Tilley, Global Head of Radiant Brands at Unilever, shares her expertise in fostering meaningful innovation and integrating sustainability. She discusses Unilever's shift from minor updates to transformative innovations tailored to diverse consumer needs. The conversation highlights the role of AI in enhancing efficiency without sacrificing creativity. Philippa emphasizes the balance of curiosity and focus in the creative process, shedding light on the challenges innovators face while navigating corporate dynamics and market demands.
Unilever emphasizes the integration of sustainability into product innovation, ensuring eco-friendliness is a core aspect of the value proposition.
The discussion highlights the importance of curiosity and conviction in driving meaningful innovations that resonate with evolving consumer needs.
Deep dives
Affordable Wireless Solutions
Mint Mobile has significantly reduced the monthly price of its Mint Unlimited plan from $30 to just $15. This move is aimed at providing consumers with an affordable wireless option amid rising prices in the market, without compromising on service quality. The reduction reflects Mint Mobile's commitment to delivering value directly to its customers and challenges the conventional pricing strategies of larger wireless companies. By making this plan available to new customers, the brand hopes to attract more users looking for budget-friendly alternatives.
The Role of Innovation in Brand Growth
Innovation is critical for Unilever's Radiant brand, which is often overlooked despite being a significant player in the laundry products category. The company focuses on meaningful innovations that not only meet consumer needs but also drive overall category growth rather than just introducing incremental changes. By prioritizing insights and customer feedback, Radiant aims to create products that resonate with consumers, fostering brand loyalty while adjusting to evolving market demands. The emphasis on thoughtful innovation underscores Unilever's entrepreneurial spirit and long-standing commitment to being at the forefront of industry trends.
Sustainability and Consumer Centricity
Unilever is integrating sustainability into its innovation process, aiming to create products that are both superior in performance and environmentally friendly. Rather than promoting sustainability as a separate feature, the focus is on ensuring that eco-friendly aspects are inherent in the product's value proposition, making them appealing to a broader audience. This approach reflects a shift in consumer preferences, where convenience and effectiveness are prioritized, with sustainability serving as a significant bonus. By achieving this balance, Unilever aspires to meet the needs of diverse consumers while also addressing critical environmental concerns.
In this Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, speaks to Philippa Tilley, the Global Head of Radiant Brands at Unilever.
Philippa provides an in-depth look at how Unilever fosters meaningful innovation, integrates sustainability with superior product performance and utilises AI - all whilst emphasising the importance of curiosity and conviction when bringing innovative ideas to life.
Listen for valuable advice for innovators and an enlightening discussion on navigating the dynamic marketing landscape.