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5min chapter
Unlocking Innovation: Insights from Unilever’s Philippa Tilley
Future Proof
AI in Innovation and Marketing
This chapter delves into how artificial intelligence enhances efficiency in innovation and marketing, while also preserving creativity. It highlights the need for intentional AI application to reduce mundane tasks, the challenges of generative AI, and the importance of balancing curiosity with effective execution in the creative process.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode