How to Brainstorm Content Effectively [B2B + B2C]

0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead

1:50: The definition of “brainstorming”

2:08: The brainstorming process at Siege Media

3:16: Group dynamics when thinking creatively

3:58: How Siege Media’s brainstorming has improved over time

4:46: Producing ideas–best tools to use for brainstorming

6:40: The power of Reddit, how to use it effectively

7:41: Why platforms like “The Pudding” are beneficial

8:02: Breaking up B2B and B2C ideas

9:05: How to brainstorm for niche industries

9:34: Promotable vs. SEO topics

11:01: What type of content does well in B2B markets?

12:49: How do you brainstorm for a mature content strategy?

14:13: Best criteria for a content revamp

15:29: How to look for passive link opportunities

18:09: What is the Keyword Opposition to Benefit (KOB) analysis?

20:23: What does the future of brainstorming look like?