How to Reach Influencers

[00:27] Today’s Topic: How to Reach Influencers

[00:34] Influencer marketing is getting bigger and bigger.

[01:01] Go after micro-influencers first. People on their way up are easier to get.

[01:15] Micro=5,000-20,000 followers.

[01:27] Search for specific hashtags, see who is geographically close to you, and get in touch.

[01:36] You will find these upstarts are open to collaboration.

[01:43] There are Instagram pods, where people follow and promote each other.

[02:01] Influencer marketing doesn’t work the way most people think.

[02:14] When one of the fit tea guys started using influencer marketing, it was low cost and converted well.

[02:31] Over time, as more products and influencers came around, influencer marketing didn’t work as well.

[03:00] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting.

[03:15] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love.

[03:37] You can reduce costs by only paying for the first 12 or 24 hours of the posted image.

[03:46] After a week, the view count is going to be so small, it doesn’t matter if it goes up or not.

[04:18] Do what most people aren’t: have contests to encourage engagement.

[04:44] That’s it for today!

[04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

How to Reach Influencers | Ep. #669