Using Maximize Conversion Value for Performance Max Bidding Strategies Guide Part 6

We’re showing you how our leaders at Solutions 8 exchange ideas in the last part of our Bidding Strategies Guide.

Here’s the Q&A portion of our internal Bid Strategies training where John and Kasim answer why we use Maximize conversion value bidding for Performance Max even if it limits scale, the right campaigns for target CPM and max CPV, the hack for stealing your competition’s traffic with GTINs, and many more!

0:00 Intro | Using Maximize Conversion Value for Performance Max: Bidding Strategies Guide Part 6

0:51 Why do we use Maximize conversion value for Performance Max even if it limits scale?

1:31 If Manual CPC goes away, what should we replace it with?

2:16 Is creating a campaign without a goal guidance change or limit the machine learning capabilities?

2:44 If conversion-based bidding strategies work better, when would you use target CPM or max CPV?

4:29 Does GADS consider on-page behavior from GA?

5:26 Other factors to consider when choosing the bidding strategy (apart from the nature of bid strategies)

8:23 Is tCPA meant for lead gen and tROAS for eCommerce?

10:49 Maximize conversions for Performance Max for lead gen

13:14 With the differences between tCPA and tROAS, would it be effective to create two campaigns with the same settings, one with tCPA and one with zero ads?

14:17 You have to take EVERYTHING into consideration when choosing a bidding strategy

20:09 Maximize conversion bidding is aggressive and exhausts the budget

🎯 Guide to Google Ads Bidding Strategies:

Guide to Google Ads Bidding Strategies Part 1: https://youtu.be/QSsNj1XHJS4

Maximize Conversions: https://youtu.be/ahardi5itKA

Maximize Conversion Value: https://youtu.be/_sVoyy3xaOk

Target Impression Share vs. Manual CPC: https://youtu.be/cYjr2bnvVz4

Maximum CPV vs Target CPM + Bid Strategy to Avoid for PMax: https://youtu.be/46FaPeUTZwU

PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

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https://youtu.be/9TziUBrF_hs

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