#72: Dani Grant — Developer Marketing Explained

Oct 8, 2024

Dani Grant, co-founder and CEO of Jam, dives into the intriguing world of developer marketing. She explains why marketing often gets a bad rap in tech spaces and shares her thoughts on self-promotion. The conversation explores Jam’s unorthodox campaigns, such as their eye-catching 'Venus flytrap' strategy, and discusses the evolution towards authenticity in marketing. Dani also reveals insights on mastering cold outreach and how their growth tracking system combines data with intuition to refine strategies. Plus, she opens up about Jam's innovative approach to improving bug reporting in software development.

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Intro

00:00 • 3min

Evolving Perspectives on Marketing and Authenticity

03:09 • 13min

Creative Marketing Strategies in Podcasting

16:12 • 7min

Mastering Cold Outreach

22:45 • 5min

Balancing Data and Intuition in Growth

27:32 • 5min

Transforming Software Development

32:29 • 4min