Meet Dani Grant, co-founder and CEO of Jam. For the past couple of years, Dani and I have been teaming up to grow Jam through some unhinged marketing campaigns.
(01:08) Why is marketing a dirty word for developers
(03:55) Is self-promotion bad?
(07:34) Calibrating Jam’s brand voice
(07:59) Is building in public even worth it?
(12:31) “Thousands of people signed up, and no one used it”
(14:54) Seth Godin’s “Rule of 10” test
(17:45) Why Jam does weekly team podcast
(20:16) The unhinged “Venus flytrap” marketing campaign
(22:46) Cold coutreach → Hot opportunities
(27:34) Jam’s Growth experiment tracking system
(31:34) Why I stopped making viral subway videos
(32:29) What is Jam cooking right now?
Jason Levin is a viral marketer and Founder of Memelord Technologies. Read Jason's weekly advice column on organic social media growth for startups.
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Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.
