We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide between running an awareness, consideration, or conversion campaign using video, and today we're doing a case study to learn how to optimize your video campaigns. Show Notes
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