The Rich Somers Report

Unlocking the Power of YouTube, Rumble, and Twitch for Brand Scaling | Michael Sartain Saturday Edition E341

May 3, 2025
Michael Sartain, a content strategist and podcast host, shares his expertise on maximizing brand growth through platforms like YouTube, Rumble, and Twitch. He discusses the intricacies of live streaming, including audience engagement and monetization strategies. Delving into viral content creation, he highlights the importance of understanding platform algorithms and navigating challenges like shadowbans. Michael also offers insights on managing negativity and optimizing follower engagement on Instagram, making this a must-listen for aspiring content creators.
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ADVICE

Use Livestreams for Growth

  • Do live streams on YouTube to gain organic reach and monetization opportunities like Super Chat.
  • Use platforms like Riverside FM or StreamYard for higher quality and easier multi-person streams.
ANECDOTE

Connection with Andrew Tate

  • Michael Sartain met Andrew Tate through outreach to podcasters with 10,000 views.
  • Though Andrew Tate has not appeared on his podcast, they maintain a friendship via messaging.
INSIGHT

TikTok is Most Restrictive

  • TikTok is the strictest platform, often shadowbanning content about sensitive topics like drug addiction.
  • YouTube tends to allow more freedom of speech without similar penalties.
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