Unlocking the Power of YouTube, Rumble, and Twitch for Brand Scaling | Michael Sartain Saturday Edition E341
May 3, 2025
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Michael Sartain, a content strategist and podcast host, shares his expertise on maximizing brand growth through platforms like YouTube, Rumble, and Twitch. He discusses the intricacies of live streaming, including audience engagement and monetization strategies. Delving into viral content creation, he highlights the importance of understanding platform algorithms and navigating challenges like shadowbans. Michael also offers insights on managing negativity and optimizing follower engagement on Instagram, making this a must-listen for aspiring content creators.
Maximizing Instagram engagement involves focusing on active followers, sometimes removing inactive ones to improve conversion rates.
Live streaming on platforms like YouTube allows for greater audience interaction and less restrictive content policies compared to pre-recorded videos.
Repurposing successful content across different platforms enables creators to leverage existing engagement and attract new audiences effectively.
Deep dives
Engagement Strategies on Social Media
When posting on Instagram, only a small percentage of followers, typically around 2%, will see new content. To maximize engagement, it's essential to focus on followers who are active and likely to convert into customers. Consequently, some creators actively remove inactive followers to ensure their posts reach a more engaged audience. This strategy has proven effective as it leads to a higher engagement rate on posts, as they only target qualified individuals.
The Value of Live Streaming
Live streaming is a beneficial tool for content creators, particularly on platforms like YouTube. It enables creators to reach larger audiences organically and encourages real-time interaction through features such as Super Chat, where viewers pay to have their questions highlighted. Live streaming is often more lenient regarding content restrictions than pre-recorded videos, allowing for greater freedom of expression. Additionally, using services like Riverside.fm can enhance the quality of the livestream, making it visually appealing and engaging.
Navigating Controversial Content
Content that touches on sensitive or controversial subjects can generate significant backlash, but it can also attract considerable attention. For example, when discussing evolutionary psychology, viewers may react strongly to data that challenges their preconceived notions. Creators face the risk of being seen negatively or attracting criticism, even when presenting empirical evidence. Striking a balance between sharing insightful content and managing audience reactions can be a complex but crucial aspect of content creation.
The Power of Content Repurposing
Repurposing popular content can be a highly effective growth strategy for creators across platforms. By revisiting and reissuing previously successful videos, creators can tap into proven material to attract new viewers and subscribers. This approach not only saves time but also leverages existing engagement to create fresh opportunities for audience interaction. Successful strategies include adapting content into various formats, such as snippets for TikTok or Instagram reels, increasing reach and visibility.
Building Connections and Collaborations
Creating collaborative opportunities with other content creators, especially those who cater to similar audiences, can lead to significant growth. By approaching potential guests with a portfolio of prior collaborations, the likelihood of securing their involvement increases. This strategy hinges on networking and leveraging existing relationships to access broader platforms. Successful collaborations can enhance credibility and attract diverse audiences, creating a mutually beneficial dynamic.
Think social media's rigged? You’re not wrong. In this episode, we sit down with content strategist and podcast host Michael Sartain to unpack the real rules of engagement on platforms like YouTube, Rumble, Twitch, and TikTok—and how to use them to scale your brand without getting banned or buried.
We dive into the art of the livestream, the reality behind shadowbans, and why some creators (and messages) get throttled while others explode. Michael breaks down viral content strategy, the dark side of affiliate growth models, and what actually converts when you’re selling high-ticket offers. Whether you're building a podcast, coaching business, or content machine, this episode pulls back the curtain on monetization, algorithm myths, and how to create content that lasts.
If you're building in public—or planning to—this one’s a playbook.
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