Michael Sartain, a content strategist and podcast host, shares his expertise on maximizing brand growth through platforms like YouTube, Rumble, and Twitch. He discusses the intricacies of live streaming, including audience engagement and monetization strategies. Delving into viral content creation, he highlights the importance of understanding platform algorithms and navigating challenges like shadowbans. Michael also offers insights on managing negativity and optimizing follower engagement on Instagram, making this a must-listen for aspiring content creators.
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volunteer_activism ADVICE
Use Livestreams for Growth
Do live streams on YouTube to gain organic reach and monetization opportunities like Super Chat.
Use platforms like Riverside FM or StreamYard for higher quality and easier multi-person streams.
question_answer ANECDOTE
Connection with Andrew Tate
Michael Sartain met Andrew Tate through outreach to podcasters with 10,000 views.
Though Andrew Tate has not appeared on his podcast, they maintain a friendship via messaging.
insights INSIGHT
TikTok is Most Restrictive
TikTok is the strictest platform, often shadowbanning content about sensitive topics like drug addiction.
YouTube tends to allow more freedom of speech without similar penalties.
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David Buss's "The Evolution of Desire" explores the evolutionary basis of human mating strategies and preferences. Buss integrates evolutionary theory with empirical research to explain patterns of attraction, mate selection, and relationship dynamics. He examines the differences between men and women's mating strategies, considering factors such as sexual selection and parental investment. The book challenges traditional views on relationships and offers a compelling perspective on the biological underpinnings of human behavior. It's a significant contribution to the field of evolutionary psychology.
Think social media's rigged? You’re not wrong. In this episode, we sit down with content strategist and podcast host Michael Sartain to unpack the real rules of engagement on platforms like YouTube, Rumble, Twitch, and TikTok—and how to use them to scale your brand without getting banned or buried.
We dive into the art of the livestream, the reality behind shadowbans, and why some creators (and messages) get throttled while others explode. Michael breaks down viral content strategy, the dark side of affiliate growth models, and what actually converts when you’re selling high-ticket offers. Whether you're building a podcast, coaching business, or content machine, this episode pulls back the curtain on monetization, algorithm myths, and how to create content that lasts.
If you're building in public—or planning to—this one’s a playbook.
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