Millionaire University How Adam Haber Created a Platform to Help Small Businesses Compete With Amazon
May 19, 2025
Adam Haber, Co-founder and CEO of Trellus, has a mission-driven focus on supporting small businesses against giants like Amazon. He shares his journey from the trading floor to tech entrepreneurship, emphasizing the value of emotional intelligence and resilience. Adam discusses the importance of door-to-door customer validation, building trust, and maintaining strong relationships in sales. He offers insights on navigating the challenges of startup capital and stresses that genuine connections and consistent efforts are key to driving success in business.
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Adam's Entrepreneurial Journey
- Adam Haber started as a young entrepreneur selling sodas and cable TV door-to-door to support himself.
- He later became a commodity trader for 22 years before founding Trellis to help small businesses compete with Amazon.
Bridging Small Business Gaps
- Small businesses struggle with the tech and logistics needed to compete against giants like Amazon.
- Trellis offers a simple model combining local inventory, same-day delivery, and national shipping to empower these businesses.
Authentic Sales Approach
- Believe deeply in your product and focus on helping customers rather than just meeting quotas.
- Build genuine relationships by listening and solving customers' pain points sincerely.