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The Alcohol Free Marriage Podcast

64: The Problem With Pink Washing

Oct 8, 2023
38:07

This week we talk about the alcohol industry and pink washing.

Pinkwashing is a form of cause marketing that uses a pink ribbon logo. Alcohol companies display the pink ribbon logo on products that are known to cause different types of cancer. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations.

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