

Put Yourself in Situations Where the Hard Way is The Only Way | Brad Rice E345
May 13, 2025
In this engaging discussion, host Brad Rice, known for his insights on entrepreneurship, interviews Rich Somers, a savvy real estate and boutique hotel investor. They dive into Rich's transformative journey, from navigating high-stress careers to finding investment potential in overlooked hotel properties. Rich emphasizes the importance of personal branding and mentorship. He shares inspiring stories of overcoming obstacles and leveraging local relationships in real estate, all while showcasing innovative strategies for success in the evolving market.
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First Boutique Hotel Purchase Story
- Rich bought his first boutique hotel in Shelter Cove, a remote area with tired hotels and low revenue.
- He tripled the revenue in 12 months by renovating and improving management practices.
Path to Air Traffic Control
- Rich started as a shy college student selling cell phones and cars before becoming an air traffic controller.
- He used a high-score FAA test offer to transition from partying to a stable government job in Oklahoma City.
Battling Xanax Addiction
- Rich developed a Xanax addiction from recreational use, taking heavy doses daily to function.
- He withdrew by himself over months despite severe symptoms, eventually stopping use and avoiding rehab to maintain job eligibility.