Mind Shift with Erwin & Aaron McManus

#017 Alli Webb

Nov 10, 2023
Alli Webb, Founder of Drybar, discusses building a multi-million dollar business, giving away free blowouts as a marketing strategy, starting a mobile blowout business, selling the company, growing up in her parents' clothing business, creating a massage concept, and the challenges of managing a constantly active and creative mind.
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ANECDOTE

Mobile Blowout Business Success

  • Alli started a mobile blowout business targeting moms with sleeping babies at home.
  • She rapidly gained clients through mom networks and referrals until overwhelmed with demand.
INSIGHT

Women Want Opposite Hair Texture

  • Women want the opposite hair type from their natural texture, driving Drybar's appeal.
  • This core insight fueled huge success serving all women with hair transformation.
INSIGHT

Blowouts Sell Confidence

  • A great blowout transforms a woman’s confidence and mood visibly.
  • The service sells happiness and self-esteem, not just hair styling.
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