Mind Shift with Erwin & Aaron McManus #017 Alli Webb
Nov 10, 2023
Alli Webb, Founder of Drybar, discusses building a multi-million dollar business, giving away free blowouts as a marketing strategy, starting a mobile blowout business, selling the company, growing up in her parents' clothing business, creating a massage concept, and the challenges of managing a constantly active and creative mind.
AI Snips
Chapters
Transcript
Episode notes
Mobile Blowout Business Success
- Alli started a mobile blowout business targeting moms with sleeping babies at home.
- She rapidly gained clients through mom networks and referrals until overwhelmed with demand.
Women Want Opposite Hair Texture
- Women want the opposite hair type from their natural texture, driving Drybar's appeal.
- This core insight fueled huge success serving all women with hair transformation.
Blowouts Sell Confidence
- A great blowout transforms a woman’s confidence and mood visibly.
- The service sells happiness and self-esteem, not just hair styling.