Effective PM Marketing to Grow Your Company's Door Count
Jul 17, 2024
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Benton Cotter, Co-founder and CEO of Rentvest, discusses effective PM marketing strategies including content types, SEO, and pay-per-click. He shares predictions on market trends, advice for newcomers, and tips for expanding into new markets.
Focus on hiring good people and recognizing strengths/weaknesses to grow a property management business.
Utilize property ware software and tailored tools for efficient property management operations.
Incorporate virtual assistants for marketing purposes and task delegation in property management businesses.
Beginning in the industry requires hustle, relationship-building, and effective task delegation for optimal efficiency.
Pineapple belongs on pizza according to Benton, fostering diversity in opinions and tastes.
Benton's work ethic was shaped early on working on a farm, highlighting the importance of experience and a positive mindset.
Deep dives
Starting a Property Management Business
When starting a property management business, it is important to focus on hiring good people, recognizing your strengths and weaknesses, and effectively managing operations.
Managing PM Software at Rentvest
Rentvest used property ware as their property management software and also built supplementary tools to support their operations.
Virtual Assistants in Business
While Rentvest did not use virtual assistants, virtual workers in the U.S. were employed, and currently, virtual assistants are important, especially for marketing purposes.
Starting in the PM Industry
For individuals starting in the property management industry, the key is to hustle, build relationships, and understand when to delegate tasks for ultimate efficiency.
Pineapple on Pizza
Benton believes that pineapple belongs on pizza without a doubt.
Benton's First Job and Work Ethic
Benton's first job was working on his uncle's farm as early as 12 or 13 years old, instilling a positive work ethic.
Interesting Fact about Benton
Despite having an affinity for cats, Benton currently has two dogs and grew up with numerous cats due to his family's fondness for strays.
Relevant Book Recommendation
Benton recommends the book 'Rework', emphasizing the significance of simplicity, delegation, and understanding business operations.
Getting in Touch with Benton for Marketing Assistance
To reach out to Benton for marketing help or to learn more about his services, individuals can visit his website at PMUp.co and fill out the web form.
Importance of Narpum Membership and Virtual Assistants
Benton advocates for Narpum membership and utilizing virtual assistants for effective business operations and processes.
Parting Thoughts with Pete
Benton expresses gratitude for the insightful discussion with Pete and looks forward to connecting at future conferences.
In this episode of NARPM Radio®, host Pete Neubig talks with Benton Cotter, co-founder and CEO of Rentvest, about "Effective PM Marketing to Grow Your Company's Door Count." Understanding the intricacies of marketing a property management company can be a pivotal moment for your business. Cotter discusses the most effective types of content, his approach to the technical aspects of SEO and the significance of pay-per-click. The interview also reveals Cotter’s predictions for future property management market trends, his advice for newcomers to the industry and strategies for expanding into new markets.
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