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The Hustle Daily Show
Haven’t been to a real-life immersive fantasy event? You’re off trend
Mar 21, 2024
Explore the surge in fantasy events inspired by literature and TikTok. Discover luxury retailers’ marketing tactics and the rise of real-life immersive fantasy events. Embrace fantasy and immersive experiences for young women, discussing the increasing popularity and commercialization.
15:11
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Quick takeaways
- TikTok's BookTok is driving the success of immersive fantasy events for millennial and Gen Z audiences.
- Immersive experiences based on fantasy genres are attracting a predominantly female audience, reshaping pop culture dynamics.
Deep dives
The Growing Trend of Real-life Fantasy Events Based on Books and TikTok Impact
Real-life immersive experiences based on fantasy and romance novels, heavily influenced by TikTok's booktok audience, have become a booming business. These events offer bespoke experiences in imaginative settings, catering to millennial and Gen Z audiences. The popularity of these immersive events reflects a broader cultural shift towards embracing fantasy and romance genres, with tickets ranging from moderate to high prices, appealing to a diverse range of enthusiasts.
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