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3min chapter
Haven’t been to a real-life immersive fantasy event? You’re off trend
The Hustle Daily Show
Exploring Luxury Retail Marketing Tactics and the Rise of Real-Life Fantasy Events
Exploring the marketing strategies of luxury retailers, including the practice of requiring customers to make additional purchases to obtain exclusive items. The chapter also covers the emerging trend of real-life immersive fantasy events inspired by popular novels and targeting younger generations through platforms like TikTok.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode