Your Work Friends When Everything Hits the Fan: Crisis Communication 101 w/ Anne Marie Squeo
In our latest episode of Your Work Friends, we dive into the art and science of crisis communications with expert Anne-Marie Squeo. From understanding what qualifies as a crisis to mastering the first 24 hours, this conversation is packed with actionable insights for leaders, teams, and anyone navigating turbulent times.
What you’ll learn:
✅ How to recognize and define a crisis
✅ Why the first 24 hours are critical—and what to do during them
✅ The role of transparency and trust in managing stakeholders
✅ How company culture shapes crisis responses
✅ Real-life scenarios of effective crisis management
✅ The power of courageous leadership in the toughest moments
Anne-Marie brings decades of experience to help you stay calm under pressure, communicate effectively, and come out stronger on the other side. Plus, she shares a wild story about a blimp, a beaver and avoiding I-95.
Whether you’re a leader, communicator, or just curious about navigating high-stakes moments, this episode is for you.
About Anne Marie:
Anne Marie is the CEO of Proof Point Communications. Her career has taken her to the top of the corporate communications and marketing world, as well as business journalism. While at the Wall Street Journal, she earned the Pulitzer Prize and the Gerald R. Loeb Award, two of journalism’s highest honors. She later became the Chief Brand and Communications Officer of a Fortune 500 company and was named to the Forbes CMO Next list and PRWeek’s Hall of Femme in 2021. She successfully led Netflix’s secret launch of 130 countries in 2016; managed communications for IBM’s technology portfolio including AI, blockchain and cloud; and launched the brand-defining “Make Now Work” campaign for Xerox. She’s served on executive leadership teams, directly supported CEOs and other C-suite executives, successfully managed major crises, executed winning strategies and built high-performing teams from the ground up.
Disclaimer: This podcast is for informational purposes only and should not be considered professional advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. The views expressed in this podcast may not be those of the host or the management.
Thanks for listening!
Hey! We love new friends! Connect with us!