765 Jason Wright: Founder & CEO of WILDE

Nov 10, 2025

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On today’s episode, Kara welcomes Jason Wright, Founder and CEO of WILDE — the Nashville-based brand rewriting the rules of snacking with its high-protein chips made from real chicken breast. Since launching in 2015, Jason has built WILDE into a powerhouse in the better-for-you snack space — doubling revenue year after year, developing patented production technology, and operating a state-of-the-art facility in Kentucky.
Jason shares how he turned a simple idea — reimagining the classic potato chip with clean protein and bold flavor — into a fast-growing brand that’s changing how we think about healthy snacking. We talk about the early challenges of scaling production, what it takes to win in a competitive CPG category, and the leadership lessons Jason’s learned while building a company that refuses to compromise on taste, texture, or quality. From innovation and manufacturing to brand storytelling and vision, this episode is packed with insights and inspiration for every entrepreneur, builder, and snack lover out there. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Jason Wright and WILDE:
https://www.wildebrands.com/
https://www.instagram.com/wildebrands
https://www.linkedin.com/company/wildebrands