The Creator Spotlight Podcast Fixing the Biggest Problem in the Creator Economy… Trust ft. News Creator Corps
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Dec 23, 2025 Rachel Lobdell, Executive Director of News Creator Corps, leads a discussion alongside Katie Grossbard, a creator and strategist, and Danielle Desir Corbett, a podcaster focusing on travel and finance. They delve into how creators can learn from journalism to improve trust and credibility. Topics include the importance of fact-checking, transparency, and community-building. They also explore the challenges of misinformation and the unique role of creators in fostering accurate information, emphasizing that trust is essential for long-term monetization.
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Trust Is The Core Product
- Creators fundamentally sell trust to their audiences and that trust underpins monetization opportunities.
- Rachel Lobdell argues losing trust destroys brand deals and long-term revenue potential.
Teach Tactical Journalism Skills
- Do not try to turn creators into newsroom journalists; instead teach tactical skills like sourcing, fact-checking, interviewing, and AI literacy.
- Rachel Lobdell says creators want practical tools they can apply without adopting full newsroom roles.
Make Sourcing And Beats Standard Practice
- Cite sources and build searchable beats to make content reliable and defensible.
- NCC's curriculum includes sourcing, public records, AI checks, expert networks, beat reporting, partnerships, business basics, and misinformation strategies.