Yosef Martin - Founder of BoxyCharm | From Zero to $500m Dollar Exit

Aug 11, 2022

01:45:37

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➡️ About The Guest⁣

Yosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members.

Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.’s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more.

➡️ Show Links

https://www.instagram.com/yflmartin/

https://twitter.com/yosef_Martin/

https://www.linkedin.com/in/yosefmartin/

➡️ Podcast Sponsors

HUBSPOT - https://hubspot.com/

MANSCAPED - https://manscaped.com/ (Promo Code: 20success)

➡️ Talking Points⁣

00:00 - Intro

02:13 - Yosef Martin’s origin story

06:15 - How does Yosef know he is moving in the right direction while launching a new product in the market?

12:22 - How did Yosef Martin get into online marketing?