How AI is Changing Facebook | Mari Smith

How do you remain competitive while creating a sense of community and personal connection in a world increasingly driven by technology?

This week, Mark is joined by Mari Smith, often referred to as "the Queen of Facebook." An expert in Facebook marketing, Mari is known for her ability to merge cutting-edge social media technologies with the human touch. She has helped SMBs, major brands, and direct sales organizations leverage Facebook, Instagram, and Messenger to dramatically increase their online presence and impact. In this episode, she shares her insights on creating meaningful, profitable online engagements that harmonize technology with genuine human interaction.

Here are some of the topics Mark and Mari discuss in this episode:

• How to leverage Meta's evolving advertising capabilities for improved ad targeting and customer engagement

• The importance of relationship marketing

• Why authenticity is making a comeback

• How to leverage Meta's extensive data to optimize the user experience and improve conversion rates

• How to distinguish your brand in a market saturated with generic advertising messages

• Why Mari is such a huge proponent of doing a combination of organic and paid marketing

• Why you need to pay attention to your audience and monitor comments on both paid and organic marketing efforts

• The advantage to capitalizing on the use of stories and posting less on your feed

• Why you should be using lead generation ads on Facebook and Instagram 

• How establishing a community beyond social media platforms ensures lasting relationships with audiences

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram:  https://hi.switchy.io/KcKi

Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe