Startups For the Rest of Us TinySeed Tales 5 | Building a Business That Runs Itself
Nov 21, 2019
Craig Hewitt, founder of Castos, shares insights into the evolution of his podcast hosting company and the importance of delegation. He discusses integrating a new growth marketer, emphasizing trust and structured processes for team productivity. Craig reflects on his unpredictable SaaS journey, the emotional hurdles of hiring, and how they turned around stagnant growth with a 30% increase in trial sign-ups. He also celebrates milestones while hinting at strategic shifts and upcoming experiments to enhance their business model.
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Onboarding a Growth Marketer
- Craig Hewitt discusses onboarding Denise, his new growth marketer at Castos.
- He's impressed by her insightful questions and ability to challenge existing practices.
Setting Goals for New Hires
- Set short-term and long-term goals for new hires.
- This provides guardrails and empowers them to use their expertise.
Letting Go of Control
- Hiring someone more skilled requires letting go of ego and control.
- This can be challenging but ultimately beneficial for growth.