Consulting Success Podcast Is Leadership Consulting Dead? with Lance Secretan: Podcast #64
So often people are spending a lot of time thinking about marketing and what they can do to get the next client. They don’t recognize that the next client is most often around them. Success comes from creating great value and results for those that you're already serving. Corporate advisor Lance Secretan focuses on only three things to attract world-class clients - doing the best possible work he can, writing books, and giving keynote speeches. Lance specializes in leadership consulting and has been very successful at it by creating a differentiation and an advantage so that those in the marketplace want to work with him and his firm over others. He offers some specific advice for those describing themselves as leadership consultants or working in the leadership space.
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