EP451: The List Building Power of An Anchor Platform

Building an email list isn’t complex, it’s actually quite simple. But when legions of hyper-activated bro-marketers are attempting to sell you secrets for rapid list growth, it’s easy to overlook the power of a carefully built, highly qualified list of people who love you and your work.

There are three core strategies that will allow you to craft that highly-qualified list, and surprise surprise, they take time. Too often we see the tail end of many years of consistent, hard work and mistake it for rapid growth. Slow, consistent growth is the name of the game.

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Whether you use paid advertising to grow your email list or rely on organic traffic, you need to commit. This is the problem I see so many entrepreneurs having when they feel stuck with their list building. But don’t worry, in this episode I show you exactly how to get unstuck and start growing a lucrative list. Today on the podcast, I share the three steps you need to take to build a highly engaged, returning, qualified email list. I reveal what an anchor platform is, how to choose one, and then how to double-down on its list generating potential. What I’m sharing today won’t get you a massive list by next week. But it will show you how to grow your list using the compound effect while also saving you time and energy.

Today on the Power + Presence + Position Podcast:

• How Oprah built her following with an anchor platform.
• Why people struggle with building their list.
• How to choose an anchor platform that works for you.
• What you need to know to decide your frequency.
• How to move people off the platform and onto your list.
• What the compound effect is and how it skyrockets your growth.

Resources Mentioned:

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