The Artist Business Plan 8 Things Successful Artists REFUSE to Do with Justin Anthony
Feb 20, 2024
Justin Anthony, co-founder of Artwork Archive, shares insights on launching a successful artistic career. He emphasizes the importance of organization to boost productivity and reduce stress. The conversation dives into crafting effective market strategies through personal storytelling and understanding demographics. Justin advocates for adopting an entrepreneurial mindset, viewing art as a business, and leveraging available resources to thrive. Discover how building genuine relationships can lead to better connections with audiences and collectors.
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Schedule Business Time
- Treat your art like a career by scheduling regular time for admin and organization.
- Dedicate weekly chunks to business tasks so creative work doesn’t get overwhelmed by stacked admin.
Target A Niche Audience
- Niche your audience instead of trying to please everyone and stop chasing universal appeal.
- Choose one or two platforms that reach your target collectors and avoid spreading yourself thin across every channel.
Quality Over Follower Quantity
- A smaller, well-curated audience beats a massive, unengaged following for most artists.
- Vanity metrics are misleading; engaged collectors drive real career success.