Ethlie Ann Vare on Going From Gatekeepers to Algorithms

Ethlie Ann Vare has lived through every incarnation of the media machine—from the era when editors and agents were true gatekeepers to today’s age of algorithms and the “wisdom of the crowd.” A journalist, TV writer and author, Vare built a career on talent, timing and serendipity. She went from covering rock shows in 1980s Los Angeles to penning biographies of Stevie Nicks and Ozzy Osbourne then spent 15 years writing for television shows like Renegade, Silk Stalkings, Andromeda and CSI.

In this episode, Vare reflects on how the publishing world she once knew—where publicists flew authors to The Today Show and books stayed in print for decades—has vanished, replaced by a firehose of content and a marketplace where visibility often trumps talent. She laments that authors are now the product, forced to become their own marketers and brands while readers drown in choice.

A savvy observer of both life and the publishing industry, Vare has proven that good work finds its way. Her New York Times–noted Mothers of Invention and later Love Addict: Sex, Romance and Other Dangerous Drugs (which began as a Tumblr called Affection Deficit Disorder) both emerged from two respective subjects she cared deeply about—women inventors and the psychology of love addiction. Now through her Substack of the same name ,she continues to write “for fun and for free,” offering hard-earned wisdom without worrying about the clicks or sales.

Episode Highlights:

• Ethlie recounts her early days in rock journalism where being “good and lucky” opened doors to Billboard, Rock Magazine and national TV appearances.
• The shift from gatekeepers to algorithms: how the fall of traditional publishing replaced discernment with popularity contests.
• Behind the making of her hit book Mothers of Invention and why its success led to a national lecture tour and lasting influence.
• Her perspective on today’s “firehose of content,” author branding and the exhaustion of self-promotion.
• The origin of Love Addict, her dive into sex and love addiction and how it evolved from personal exploration to public service.
• Reflections on age, authenticity and the strange liberation of being a “digital immigrant” in a youth-driven culture.

Key Takeaways:

• The creative industry has shifted from talent being discovered to visibility being demanded.
• Writing remains a calling worth pursuing—for love not for money.
• Democratization has come at a cost: fewer filters more noise.
• The real reward of authorship isn’t fame but connection and survival through reinvention.