Torsion Talk - The Garage Door Industry Podcast Torsion Talk S8 Ep95: Mastering Active Listening to Close More Sales
In this episode of Torsion Talk, Ryan takes a deep dive into Active Listening in the Sales Process—a game-changing skill that can shorten sales cycles, increase close rates, and strengthen customer relationships. Whether you're a garage door technician or a dedicated sales pro, listening the right way can make all the difference between winning a deal and losing a customer.
Before diving in, Ryan shares exciting updates:
✅ Torsion Talk is approaching 150,000 downloads!
✅ GDU is almost at capacity—why it's the best kept secret in the garage door industry.
✅ Aaron Overhead Doors launches a radio campaign—and it's already driving leads!
✅ In-person sales training is coming in April—a must-attend for techs and sales teams!
What You’ll Learn in This Episode:
1. The Mindset Shift Needed for Sales Success
Why genuine curiosity and empathy build trust faster than hard selling.
How shifting your mindset from “I need to close this deal” to “I need to understand this customer” changes everything.
2. Active Listening: The Key to Closing More Deals
🚀 Common Sales Pitfalls That Kill Trust:
❌ Looking at the door instead of the customer.
❌ Ignoring the information customers already gave to office staff.
❌ Multitasking, checking your phone, or thinking about your response instead of truly listening.
✅ The 5-Step Active Listening Framework:
1️⃣ Prepare – Clear your mind and eliminate distractions.
2️⃣ Engage – Maintain eye contact and use non-verbal cues.
3️⃣ Reflect – Confirm understanding by paraphrasing customer concerns.
4️⃣ Validate – Acknowledge their concerns and needs.
5️⃣ Solve & Present – Tie your solutions directly to their pain points for higher close rates.
3. Practical Sales Techniques You Can Implement Today
🎯 How to structure your sales presentation based on customer feedback.
🎯 The power of offering multiple solutions and aligning them with what customers actually want.
🎯 The right way to introduce payment options to maximize conversions.
Final Takeaways & Sales Training Announcement
Active listening is the #1 skill that will set you apart from the competition. If you or your team struggle with closing deals, this episode will give you a step-by-step approach to refining your sales game.
🚨 NEW IN-PERSON SALES TRAINING 🚨
📍 April 17-18 | Buford, GA (30 min north of Atlanta)
🔹 Designed specifically for Garage Door Techs & Sales Pros
🔹 Includes a Certificate of Completion in Ethical Sales
🔹 Limited seats available—only $994 per attendee
🔗 Sign up now!
https://api.leadconnectorhq.com/widget/form/imi8FvQ4Ig2zMwavXssN
💡 If you found this episode valuable, please subscribe, leave a review, and share it with your team!
Learn more about Garage Door U Summit 2025 at:
https://garagedoorsummit.com/
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
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