Deconstructor of Fun The Power of Gaming Branding: Real Insights from a Creative Agency
Apr 22, 2024
Guest Martin Mohr, CCO at Bond Creative Agency, shares insights on revitalizing Merge Gardens through strategic IP creation, branding, and storytelling. They discuss synergistic collaborations, game monetization, crafting compelling narratives, tech partnerships, refining visual identity, marketing strategies, and the significance of premium animations in gaming branding for sustainable success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
Transformation and Success of Merge Garden Game: Insights from a Brand Consultancy Agency
01:50 • 5min
Enhancing Game Storytelling and Branding through Synergistic Collaboration
07:12 • 2min
Exploring Game Monetization with Exola and Data Ham Sponsorship
09:02 • 3min
Crafting a Compelling Game Narrative
12:08 • 21min
Importance of Tech Partnerships in Game Development Process
33:19 • 2min
Client Engagement and Product Understanding Process
35:10 • 4min
Refining Visual Identity and Marketing Strategy
39:19 • 18min
Elevating Gaming Branding Through Premium Animations
57:40 • 20min