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The Power of Gaming Branding: Real Insights from a Creative Agency

Deconstructor of Fun

00:00

Crafting a Compelling Game Narrative

Delving into the process of creating a story for a game project, this chapter discusses the challenges faced, the importance of a strong brand story, and the iterative process of collaboration and refinement. Decision-making involving various parties, testing phases, and strategic branding efforts for specific games like Raid Shadow Legends are also explored, emphasizing the significance of storytelling and branding in the gaming industry.

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