Starter Story The Multipreneur: He’s Building A $10M Portfolio of Income Streams | Starter Story
Oct 9, 2025
Alex Lieberman, the founder of Morning Brew, shares his transition to a multipreneurial journey focused on building a personal holding company. He reveals how he launched StoryArb, a ghostwriting agency, from just one tweet. Alex discusses the appeal of small, cash-flowing businesses and outlines his method for validating new business ideas. He emphasizes the importance of hiring qualities in CEOs and offers advice on navigating challenges in a personal holding company. Get ready for insights on scaling multiple businesses and the future of entrepreneurship!
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From Exit To New Identity
- Alex sold Morning Brew and felt lost for 12 months before finding his next path.
- He then decided to build StoryArb and a personal holding company to spend time on early-stage work he loves.
What A Personal Holdco Actually Is
- A personal holding company is simply a parent company with multiple businesses underneath it.
- Alex aims to be co-founder and chairman of many ventures while not acting as CEO of each.
Why Multipreneurship Fits Today's Market
- Lower costs and platforms made entrepreneurship less risky and broadened what a great business looks like.
- Many founders now prefer multiple cash-flowing small businesses over swinging for rare billion-dollar outcomes.