

Building Hard Tech in Hard Markets: Kyle Vogt on Cruise, Twitch, and The Bot Company
78 snips Feb 20, 2025
Kyle Vogt, a serial entrepreneur known for co-founding Twitch and Cruise, now leads The Bot Company, focusing on AI-driven home robotics. In this conversation, he discusses the journey of building transformative tech and the challenges of scaling autonomous systems. Vogt believes home robots are the next frontier and draws parallels between autonomous vehicles and robotics. He also addresses consumer skepticism, the differences in U.S. and Chinese manufacturing practices, and the regulatory needs to bolster a competitive domestic robotics industry.
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Cruise's Lean Beginnings
- Kyle Vogt co-founded Cruise in 2013, focusing on a lean startup approach to self-driving cars.
- They retrofitted existing cars with sensors and computers, achieving early autonomous driving capabilities.
Tesla's Winning Model
- Elon Musk's business model for Tesla, profiting while developing self-driving, outperformed competitors who incurred losses.
- All approaches aim for low-cost, ubiquitous self-driving using commodity sensors.
Optimal Entry Point for Self-Driving
- The ideal time to start a self-driving car company was around 2020 due to maturing hardware and software.
- Nimble engineering teams can still succeed by adapting older tech stacks to new technologies.