How do you take a deeply human skill—asking great questions—and scale it with AI? Michelle Gilmore, co-founder and CEO of Juno, is tackling that challenge head-on.

In this episode, we talk about her path from industrial design to AI entrepreneurship, why the best research isn’t about collecting data but understanding people, and how Juno is changing the way businesses learn from their customers.

In this conversation, we cover:

🔍 The art of asking the right questions—and why small wording changes can completely alter responses

💡 Why Michelle believes AI has levelled the playing field—and what that means for the future of research

🧑‍🤝‍🧑 The importance of co-founders—and how Michelle’s long-standing partnership with Josh gives Juno an advantage

🚀 The shift from consulting to product-based business models—and why Juno is moving away from selling time

🔬 Experimentation at the core of Juno’s growth—how the team tests hypotheses before scaling

💰 Pricing AI research: Can value-based pricing work for a product like Juno?

🌏 Expanding globally—why Latin America and Singapore are key emerging markets for Juno

🧠 The future of qualitative research—why Michelle believes surveys are outdated and how Juno is leading the next evolution

This episode isn’t just about AI; it’s about how Juno is redefining the way we gather insights, making research faster, more intuitive, and ultimately more human.