From the Ground Up: Episode 767 With The Real Brad Lea (TRBL)

Dec 4, 2024

Jesse Bounds, a blue-collar entrepreneur, started his journey at 17 and turned a humble agricultural venture into a $15 million empire. He discusses savvy scaling after hard lessons, the game-changing role of AI in trucking, and using social media for recruiting talent. Jesse shares insights on building a vibrant coaching community through 104 Coaching and emphasizes the importance of personal development and fitness in business success. Tune in for valuable lessons on navigating the evolving landscape of agriculture and trucking!

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Intro

00:00 • 2min

Building a Brand in Agriculture and Coaching

02:26 • 18min

Mindset and Market Dynamics in Agriculture

20:44 • 11min

Future Trends in Trucking and Agriculture

32:12 • 9min

Navigating the Early Challenges of Building a Coffee Brand

41:26 • 3min

Revolutionizing Trucking Recruitment

44:45 • 12min

Effective Driver Recruitment Strategies and Event Success

57:12 • 1min

Maximizing Event Ticket Sales and Personal Growth

58:38 • 2min

What’s up, Bomb Squad! I’m you host Brad Lea and This is Dropping Bombs.

In this episode, I brought in guest Jesse Bounds, a true blue-collar entrepreneur and awesome guy who’s built a $15 million agricultural and trucking empire from the ground up. Jesse started at just 17 years old, working hay fields in Oregon, and now he’s exporting hay and straw across the globe. We talked about scaling smart (after he learned the hard way), using social media to recruit top talent, and the game-changing potential of AI in trucking and farming.

Jesse’s also has this amazing coaching group, 104 Coaching, where he’s guiding farmers, truckers, and construction pros on real business tactics, fitness, and leveling up their mindset. This episode is packed with lessons on building a solid foundation, adapting to tech, and why fitness is a game-changer in business.

Tune in, Bomb Squad—you don’t want to miss this one!

What You'll Learn: How to scale a blue-collar business from scratch, avoid common financial pitfalls, leverage social media for recruitment, and adapt to evolving technologies like AI and automation to stay competitive.

Highlights:

Entrepreneurial Journey
Building a Business from Scratch
The Export Market and Challenges
Rapid Scaling and Hard Lessons Learned
Community and Coaching Group
Leveraging Social Media and Recruitment Automation
Future of Agriculture and Trucking Industries
Personal Development and Healthy Lifestyle Choices

Resources Mentioned:

https://tenfourcoaching.com/pnwbizcon2024?fbclid=PAZXh0bgNhZW0CMTEAAabHy2U2M2Nt9uWI7szLJbFv6KUJKtrT9XrDhTKRLZNx_JLIqG_gV0hr0M0_aem_E7uJ2JVCVj0L1SIVQNTSJg

You can follow today’s guest at:

https://www.instagram.com/jessebounds__/

https://www.instagram.com/boundscoffee/

https://www.instagram.com/jesseboundstrucking/

Watch the full video episode on Brad’s Rumble here: https://rumble.com/c/c-2544182

Watch the full video episode on Brad’s Youtube here: https://bradlea.tv