Oceano Founder on Moderating Not Eliminating Alcohol
Jun 27, 2024
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Winemaker Rachel Martin, Founder of Oceano Wines, talks about the rise of non-alcoholic wine, challenges in production, market growth, environmental sustainability, and attracting customers. She discusses the emergence of non-alcoholic wines in response to consumer preferences, featuring unique flavor profiles like green apple and blackberry.
The non-alcoholic drinks market is rapidly growing, with close to 4% projected market share by 2027.
Non-alcoholic wine production involves complex processes like vacuum distillation to maintain taste integrity.
Deep dives
Rise of Non-Alcoholic Drinks Market
The podcast discusses the significant growth of the non-alcoholic drinks market, with an expected compound annual growth rate of 7% globally through 2027. Non-alcoholic drinks are projected to make up close to 4% of the overall market by that time, indicating a rapid expansion. This growth trend is attributed to factors like changing consumer preferences and increasing demand for non-alcoholic alternatives.
Challenges in Non-Alcoholic Wine Production
The conversation shifts towards non-alcoholic wine production, highlighting the complexities involved compared to non-alcoholic beer. Making high-quality non-alcoholic wine presents challenges due to the process of fermenting fresh ingredients like grapes and maintaining taste integrity. The podcast features Rachel Martin, a winemaker and founder of Oceano wines, explaining the intricate process of creating non-alcoholic wine through vacuum distillation and retaining the essence of traditional wine.
Market Response and Future Growth
The podcast explores the market response to non-alcoholic wines, with Oceano wines receiving positive reception and high demand, leading to sold-out stocks and waiting lists for upcoming releases. The focus on producing premium non-alcoholic wines has garnered attention from restaurants and wine connoisseurs, reflecting a growing interest in high-quality alcohol-free options. Rachel Martin discusses plans for further expansion, seeking investments to meet the increasing demand for non-alcoholic and low-alcohol wines in the market.
Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. Rachel Martin, Winemaker and Founder of Oceano Wines, discusses producing non-alcoholic wines. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.