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Bloomberg Businessweek
Oceano Founder on Moderating Not Eliminating Alcohol
Jun 27, 2024
Winemaker Rachel Martin, Founder of Oceano Wines, talks about the rise of non-alcoholic wine, challenges in production, market growth, environmental sustainability, and attracting customers. She discusses the emergence of non-alcoholic wines in response to consumer preferences, featuring unique flavor profiles like green apple and blackberry.
17:12
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Quick takeaways
- The non-alcoholic drinks market is rapidly growing, with close to 4% projected market share by 2027.
- Non-alcoholic wine production involves complex processes like vacuum distillation to maintain taste integrity.
Deep dives
Rise of Non-Alcoholic Drinks Market
The podcast discusses the significant growth of the non-alcoholic drinks market, with an expected compound annual growth rate of 7% globally through 2027. Non-alcoholic drinks are projected to make up close to 4% of the overall market by that time, indicating a rapid expansion. This growth trend is attributed to factors like changing consumer preferences and increasing demand for non-alcoholic alternatives.
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