Marketing has become more important in today’s age of business as the market is becoming more and more competitive. Implementing loyalty programs is one of the marketing tactics that is being used by companies to create lasting customer relations. A lot of the time companies mistake loyalty programs for discounting schemes which tend to overlook the purpose of these programs. Today we have with us Ajay to tell us in detail about loyalty programs.
About Ajay Row
He is the Founder and Chairman of Customer Capital.
He has launched loyalty programs for a lot of companies.
He has spent 11 years working on CRM projects globally.
He also founded a company named Litmus World.
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