The Twelfth House

How to Keep Going: Chelsea Riffe on Creating Content Consistently

May 24, 2022
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ANECDOTE

Podcast Began As A Side Hustle

  • Chelsea started her podcast in 2017 while working a full-time job and recording on lunch breaks using WeWork spaces.
  • She eventually took a long break and found sporadic posting derailed momentum and listener expectations.
INSIGHT

Consistency Trumps Perfection

  • Listeners value consistent presence more than expert-level production.
  • People often tune in for the host's voice and perspective rather than polished professional advice.
ADVICE

Plan Before You Scale

  • Plan content and systems before scaling to avoid burnout and chaos.
  • Relying on ad-hoc guest bookings without a content plan becomes unsustainable.
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